The global picture SHOCKING: Nearly half the world’s population is walking around with insufficient Vitamin D. What the research shows It’s a silent pandemic. A massive 2023 meta-analysis covering 7.9 million people confirmed that 47.9% of the global population has Vitamin D insufficiency, putting them at risk for chronic disease. Source Source: Cui, A., et al. The Journal of Clinical Endocrinology & Metabolism, 2023. Shop Whole-Food Vitamin D
What we looked for We searched every shelf at Whole Foods Market for a truly whole food vitamin D and couldn’t find a single one. Why that’s surprising It’s surprising, especially since we all know the best source of vitamins and minerals is from whole foods. You’d think Whole Foods would be the go-to for this kind of product, right? Our solution: a truly whole-food option But don’t worry—we’ve got you covered! We’ve launched the only organic, vegan, and truly whole-food vitamin D in the U.S. market: our Whole Mushroom Vitamin D, packed in an organic, vegan pullulan capsule. Why it’s not on their shelves (yet) Whole Foods hasn’t picked us up yet—maybe because we’re not a big brand with massive sales… yet! Join the movement But we’re here and believe in the power of real, whole-food vitamins for better health. Join us on this journey to bring back true nutrition. Shop Whole Mushroom Vitamin D
My name is Dr. Amir Saberi a food scientist, technologist, and an advocate for genuinely healthy food and supplement products.
With a Ph.D. in food science and technology and over 15 years of both academic and industrial experience under my belt, I’ve spent significant time unravelling the complexities of food ingredients and their processing – a key factor in identifying and developing truly healthy food and supplement products.
